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Advertising and Publicity

Name

Advertising and Publicity

Description

Audit steps for advertising and publicity costs

PRESS
Press estimates to be verified with the Rate Cards.
Press estimates to be approved by the Head of Advertisement.
Ensure that the approval estimates are serially numbered / recorded in the job order register.
Ensure that the Rate Cards are separately filed.
The Bills submitted by the agencies / casual parties should be checked with the approved estimates to ensure that the ads have been published correctly, the bill has been raised for correct size at correct rate and that all applicable discounts have been allowed.
Check whether the Bills are recorded in the Bills Control Register duly approved by the Head of Advertisement  with his signature and date on the bill.

Standard (Non-IT) Audit Program

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