KNOW YOUR READER

1. Define who the reader(s) of your report is. (Position, Title)

_______________________________________________________________________

2. How familiar is the reader with the subject?

3. What amount of explanation or background does the reader need?

C Detailed procedures or history

C Definition of terms

C Overview of the subject

4. What is your purpose in addressing this reader?

C Inform or Provide Requested Information

C Get Action

C Summarize Results

C Present Detailed Results

5. How will the reader use this information?

C Gain an understanding

C Make a decision

C Implement a procedure

6. What is the reader’s likely reaction?

C Accepting

C Resistant

C Skeptical

C Sensitive or defensive

7. What opposition does the reader have to your ideas?

8. On what basis is the reader likely to react positively?

9. What is the reader’s communication style?

wartread.wpd