At The Crossroads The Remarkable CPA Firm that Nearly Crashed and Then Soared
 

By Gale Crosley, CPA Debbie Stover

Starting and growing a CPA firm can be a challenging pursuit that many professionals consider. This book is a case study on how to transform a professional services firm from lackluster to powerhouse. The authors provide a methodology to grow a practice in a unique case study format. Team concepts play an important part of the Practice Growth Model developed by Gale Crosley. The methodology includes four stages including 1) segmenting, targeting and positioning, 2) lead generation, 3) opportunity development and, 4) delivery of services. Professionals who appreciate a novel format in their business books will find this book a refreshing read. They will be able to see themselves and associates in the fictional characters in this book. The lessons provided in this book show firms how to achieve new levels of teamwork with growth.